How do American cars differ from foreign competitors?
Thursday, April 5th, 2007
Heather Bree asked:
This is a hommework question for my management class on strategic planning. The question states:
In your opinion, what are the core competencies in the auto industry such as GM, Chrysler, and Ford? How do these competencies help them compete with foreign makers such as Honda, Toyota, Nissan and BMW?
This is a hommework question for my management class on strategic planning. The question states:
In your opinion, what are the core competencies in the auto industry such as GM, Chrysler, and Ford? How do these competencies help them compete with foreign makers such as Honda, Toyota, Nissan and BMW?
I looked around at all their websites, and the general impression I get is that American cars seem to emphasize performance and innovative body designs. The foreign makers seem to more simplistic in body design and emphasize vehicle longevity. Do you think I’m on the right
track, or do you have another suggestion?
I think I need to clarify that I’m not looking for suggestions on what car to buy. This is a homework question for a MANAGEMENT CLASS. Please consider the question from a management and corporate perspective. What are their marketing strategies?
Nicky
